The Reverse Pitch 2024

Swindon Dance – enriching lives through dance


Are you ready to dive into a world where young minds shape the future of art? Brace yourselves for an exhilarating journey as we present to you, Reverse Pitch 2024! This extraordinary event, set to take place on January 19th at the Swindon Dance Theatre, is the epitome of creativity, innovation, and collaboration, tailored specifically for the young generation aged 14 to 20.

Unveiling a New Artistic Choice
At Reverse Pitch 2024, the spotlight is on you the artists, and the audience holds the reins. Imagine this: you are one of 4 to 6 talented young choreographers, and each of you are armed with a 15-minute slot to captivate the audience of 100 young people aged 14-20, with your ingenious pitches. The mediums of expression are boundless – from live performances that will leave the audience spellbound, to thought-provoking talks that challenge conventions, and cinematic marvels that transport people to another realm. It’s a celebration of art in its myriad forms.
Empowering young Voices
But here’s the twist – it is the young people that have the power to make a difference. After all the artist have presented their vision, it’s the turn of the audience to be the judge. They cast their vote for the pitch that resonates the most with them. This isn’t just about appreciation; it is the vote of these young people that determines who receives a £2,000 commission to bring their vision to life. The audiences voice is the catalyst for change in the art world!

The detail bit

Swindon Dance is looking for 4 young choreographers who will be invited to pitch their idea for a new performance piece. You will be pitching to an audience of 100 young people aged between 14 and 20.
At the end of the evening the young people will make the decision as to which choreographer will receive a £2,000 commission with free studio space, marketing, mentoring support and a performance opportunity to show the completed work.
The Reverse Pitch will be held at Swindon Dance on Friday 19th January 2024 starting at 6:30 p.m.

If successful in the application stage, you will be invited to pitch at this event, where you will be pitching for a commission of £2,000 and to present the finished work at Swindon Dance as part of a live performance platform.

You will have a 20-minute slot in this event to present your idea to an audience of 100 young people aged between 14 and 20, who will vote on the artist they would like to give the commission to
The Reverse Pitch will be held at Swindon Dance on Friday 19th January 2024 starting at 6:30 p.m.

We are looking to commission the following:

  • 1 live new work that is appropriate for young people aged between 14 and 20 years.
  • The commission should be on a topic specific to this audience.
  • Dance style and topic is open.
  • The completed piece will be showcased in a dance platform at Swindon Dance. A small performance fee will be available.


  • A commission fee of £2,000
  • Free studio space, booked on a first-come first-served basis
  • Mentoring support, from our Programme Manager for our Professional Artists Programme
  • Marketing support from our Marketing & Communications team
  • The opportunity to present the finished piece in a mixed bill at Swindon Dance



The Reverse Pitch will be held at Swindon Dance on Friday 19th January 2024 starting at 6:30p.m.

This event is an invitation to apply only event.

Entry into this event is via application.

To be considered for a place in the Reverse Pitch you must complete the application process.

Swindon Dance will shortlist four artists from the applicants and will invite these to present in the event.

Presenting in our Reverse Pitch is not a guarantee of a commission.

The commission is to produce a new live professional work for touring.

There is no fee for pitching, but Swindon Dance will cover travel costs for each presenting artist.

Each pitch is a maximum of 20 minutes.

You will be pitching to an audience of 100 young people aged between 14 and 20 years, who will choose which artist they want to receive the commission. Their vote is final.

You should pitch an idea for a new live work that you wish to create.

This work maybe in a style and topic of your choosing but must be relevant to an audience aged between 14 and 20 years of age.

We welcome ideas that are creative, topical, and expressive.

You may use your 20-minute slot in a way that best shows your work, style, and idea such as, discussion, film, slide show and/or live performance.

All technical requirements will be discussed on a one-to-one basis.

Technical rehearsals will occur during the day of 19th January 2023. There is no scope for these to occur on an alternative day.

The finished work will be programmed into a mixed bill of professional works during 2025.

There will be a small performers fee for the mixed bill, to be discussed at a later date.

The young people at the Reverse Pitch will be invited to the mixed bill to see the finished piece.

Please note Swindon Dance cannot cover costs other than travel expenses for the presenting artist.



To apply please send:

  • a link to your work,
  • a letter including, information about you/the company, including name, relevant experience and an outline of the work you would like to produce and how it is appropriate for the commission. An explanation of why you would like this commission and how your work aligns with the ethos of Swindon Dance.
  • a brief timeline of work outlining R&D, and rehearsal period

Please make sure your letter is a maximum of three A4 pages and refers to all the points covered above.
If you would prefer to apply by video please send a link to a collection of your work, and a private YouTube or Vimeo with the requested information. Please ensure the video is no more than 5 minutes long and refers to all the points covered above.

We actively encourage interest from Deaf, Neuro-diverse, sight impaired and disabled, LGBTQ+ people and people from diverse cultures.

Deadline for application: Friday 17th November 2023

Applicants will be notified: week commencing 27th November 2023

Delivery date: initial pitch – as part of our Reverse Pitch event on Friday 19th January 2024.

If you are unable to present at this event you will not be able to be considered for the commission.

Commission period – is variable between 2024-25. Performance event will take place during 2025. Date to be confirmed.

Please email completed papers/video links here

We may contact you to discuss your proposed work in an informal setting if we feel we require more detail.

All applicants will be notified of our final decision.

Visit Swindon Dance website – here